Howard University and Jordan Brand have confirmed their rumored partnership. First reported on in May, HU’s school newspaper The Hilltop shared new details on the 20-year deal. The deal comes as the Washington D.C. institution’s deal with Under Armour ended this summer.
The new Jumpman uniforms will debut this football season on Aug. 27 at Howard University’s Game Zero when the Bison take on Alabama State University.
Among Historically Black Colleges and Universities (HBCUs), North Carolina Agricultural and Technical State University and Morehouse College have partnerships with the Jordan Brand. Additionally, Howard’s golf team has a partnership with Golden State Warriors player Stephen Curry which will not be affected by the new deal.
“From current students and alumni to the Shaw neighborhood and communities all around the world that are impacted by the people of Howard University, how we pay homage to the broader community is as important as gaining recognition globally,” expressed a press release from the Jordan brand. “This partnership with Howard is not only an investment in the organization, it is an investment in Black futures, inspired by basketball culture.”
