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BET and iHeartMedia Partner to Air “The Breakfast Club” on BET

FirmBizApril 2, 2023 Money Talks 8,985 Views
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BET will televise a one-hour special edition of “The Breakfast Club” daily Monday through Friday. Episodes of the new collaboration begin on April 17 at 9 am ET on BET and VH1 and will be available to stream every Sunday on BET+. These specials will feature new interviews and conversations with celebrities, artists, and thought leaders with entertainment news, punctuated by The Breakfast Club’s signature blend of honesty and humor.

‘The Breakfast Club on BET’ marks the brand’s return to producing daily programming for the first time since ‘106 & Park’ in 2014.

“We’re thrilled to partner with iHeartMedia to bring ‘The Breakfast Club’ and their unique brand of entertainment and cultural commentary to our audiences,” adds BET CEO & President Scott Mills. “We recognize the show’s influence and popularity, and we are confident that the partnership will be meaningful to our viewers and to our partners. Hosts Charlamagne and DJ Envy are long-time members of the BET and Paramount family, so we couldn’t be more excited to welcome ‘The Breakfast Club’ home to BET.”

“BET and iHeartMedia have a mission in engaging and entertaining lovers of hip-hop culture, so this partnership couldn’t be a better fit,” adds Brian Rikuda, EVP, Enterprise Growth Strategy, Business Operations, and Programming Strategy, BET. “This addition to BET’s programming lineup will superserve our loyal audiences with fresh content from the celebrities they love and expand our reach to new daytime audiences.”

Each episode of ‘The Breakfast Club on BET’ will feature A-list celebrity interviews that are a mainstay of the broadcast radio edition, as well as signature segments audiences have come to know and love like “Front Page News,” “The Rumor Report,” and Charlamagne’s “Donkey of the Day.”

“What began as a daily morning radio show over a decade ago in New York City has now become a cultural beacon across America,” adds John Sykes, iHeartMedia’s President of Entertainment Enterprises. “This new partnership with BET will expand the radio show’s reach to millions more watching on this iconic television network.”

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