Monumental Sports & Entertainment (MSE) announced the official rebrand of its sports network, NBC Sports Washington, as Monumental Sports Network. The rebranding will take effect this September and will replace all instances of the NBC Sports Washington brand and logo. The rebranding will also extend to new on-air graphics, digital aesthetics, and more. Monumental will launch a brand awareness campaign this summer to inform fans of this transition, ahead of the 2023-24 NBA and NHL regular seasons.
When the new Monumental Sports Network brand goes live this fall, the network will launch a variety of new original and studio programs that overhaul the network’s 24-hour programming experience. This investment in programming will complement the hundreds of live games and pre- and post-game programs that the network already produces for the NHL’s Washington Capitals, the NBA’s Washington Wizards, the WNBA’s Washington Mystics, the G League’s Capital City Go-Go, the NBA 2K League’s Wizards District Gaming – all franchises owned and operated by Monumental. Monumental Sports Network holds exclusive local TV media rights to the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics games. Additionally, the network will carry hundreds of hours of programming for local collegiate and high-school level games across D.C., Virginia and Maryland.
The programming additions include two new studio shows, behind-the-scenes team magazine shows, and coverage from D.C. native Rachel Nichols, the nationally recognized sportswriter, reporter and broadcaster.
“When we acquired NBC Sports Washington, we committed to building the best local sports network for our fans. Today’s announcement is the first of many which reflect significant investments that we are making back into our media platform that will greatly upgrade the everyday experience for D.C. sports fans and our various partners,” shared Zach Leonsis, President of Media & New Enterprises, Monumental Sports & Entertainment. “We’re incredibly excited to debut the many enhancements that we’ve developed over the course of this past year and believe that fans will genuinely appreciate the thoughtful approach that we’re taking to bring them closer to the teams and athletes that they love and admire.”