Formula E, the world’s first all-electric FIA World Championship motorsports series, today announced ground-breaking new broadcast distribution partnerships in the U.S. that will see long-standing partner CBS air more live races than ever before and introduce Roku, America’s #1 TV streaming platform, as the streaming home of Formula E.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated prominently on Roku’s platform. Roku users who subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights program per round.
The new partnerships, which mark Roku’s first-ever live sports rights acquisition, reflect growing interest in all-electric motorsport racing in the United States. Starting next season, 11 races in the ABB FIA Formula E World Championship will be available on The Roku Channel, a leader in free ad-supported streaming, and will also be easily accessible through the Sports Experience on Roku’s Home Screen.
Roku’s Sports Experience makes discovering and accessing live, upcoming, and on-demand sports content easier than ever, driving engagement and awareness for Roku’s content partners and creating a personalized viewing experience for audiences. In addition to offering streamers the live races, Roku will also bring its audience a robust offering of Formula E library content, including Formula E’s docu-follow series “Unplugged,” as well as race previews, highlights, replays of all races, and more.
Formula E, CBS Sports, and Roku announced the pioneering multi-year broadcast deal for the U.S. market following the first ABB FIA Formula E World Championship race at the Portland International Raceway in Oregon. Last week, Formula E confirmed that the series will return to Portland in season 10 when the new broadcast partnership will be active.