LeBron James and Maverick Carter’s The SpringHill Company has named Geraldine Pamphile executive vp, international to help the company take full advantage of opportunities to bring its storytelling and intellectual property to international audiences.
She joins the production, consumer product and brand consultancy company from blockchain start-up Lamina1 where she has been serving as chief business officer. Previously, Pamphile held leadership roles at the NBA and Trace, the French media group focused on urban culture and music.
At the NBA, she led international business development, serving as vp, international business development, global content and media distribution. She first worked for the basketball league in Asia Pacific, where SpringHill says she drove 90 percent of the revenue of the league in the region across media and merchandising businesses, before being relocated to the New York headquarters.
“I have followed The SpringHill Company closely for the past few years, and I’m deeply inspired by what this talented team has built,” said Pamphile. “It’s a privilege to bring my experience and deep roster of relationships to help grow the company and break new ground in global territories.”
Added SpringHill president Devin Johnson: “With over 20 years of experience driving value at the intersection of media, technology, sports and entertainment, I know Geraldine will be a valuable addition to the TSHC team as she oversees our international strategy. He added: “We are committed to unlocking meaningful opportunities to expand our global footprint and extend our mission of empowerment throughout the world.”
Pamphile, who lives in Miami, has an MBA from the University of Hong Kong (in collaboration with Columbia and London Business School) and a master’s degree from the Institut Supérieur de Commerce de Paris. More recently, she completed the Business of Entertainment, Media and Sport executive education program at Harvard Business School.