Veteran music industry executive Jessica Rivera has joined multimedia company HOORAE — owned by actress, producer and entrepreneur Issa Rae — as president of its Raedio division. In her new post at Raedio, which is approaching its fifth anniversary, Rivera will supervise the “audio everywhere” division’s various operations including its record label, publishing, music supervision, podcasts and events.
Succeeding former president Benoni Tagoe, Rivera will be working closely with HOORAE head of operations Kaylin Cotton.
“Jessica’s unparalleled expertise and visionary leadership make her the ideal candidate to lead Raedio,” states Cotton in the announcement release. “Her track record of success in the music industry, combined with her passion for innovation, will undoubtedly propel Raedio to new heights.”
Rivera most recently served as global senior vp/GM at SoundCloud, which she joined in 2022. During her tenure there, she supervised the music streaming platform’s artists partnerships and distribution business. Prior to that, Rivera worked as head of artist relations for YouTube’s West Coast territory. Her key achievements there included executing a deal for exclusive live streaming rights to the 13th annual Roots Picnic in partnership with former First Lady Michelle Obama’s voter-registration nonprofit When We All Vote. The online festival later won a 2021 Webby Award for best festival or concert (virtual & remote features). Rivera’s extensive resumé also includes her role as executive vp/head of East Coast operations and creative at Universal Music Publishing Group.