Firm BizFirm Biz
  • Daily Biz
  • The Arena
  • Money Talks
  • Culture
  • About Firm Biz
  • Contact Us
Facebook Twitter Instagram
  • Daily Biz
  • Money Talks
Firm BizFirm Biz
  • The Arena
  • Culture
Firm BizFirm Biz

Ruffles Adds WNBA All-Star A’ja Wilson to the Ruffles Roster

FirmBizAugust 16, 2022 Daily Biz
Share Facebook LinkedIn Twitter Email

Ruffles – the Official Chip of the WNBA – has signed WNBA superstar A’ja Wilson as its first-ever female athlete. Joining the likes of some of basketball’s biggest stars, the four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year and Olympic gold medalist is tipping off her multi-year contract with the game-changing launch of the new Ruffles Ridge Twists product line, including her own signature flavor, Smoky BBQ.

The new Ruffles Ridge Twists brings fans an entirely new snacking experience featuring the same iconic Ruffles ridges they know and love, but with a light, airy twist. The potato spirals come in two legendary flavors: Double Cheddar and A’ja’s signature flavor, Smoky BBQ. Ruffles Ridge Twists Double Cheddar features a buttery and rich flavor that adds a little hop in your step, while Ruffles Ridge Twists Smoky BBQ taps into A’ja’s South Carolinian roots and brings the classic BBQ flavor fans love.

“I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and have my own signature flavor that’s inspired by my Southern roots,” said Wilson. “What’s even better is Ruffles Ridge Twists Smoky BBQ isn’t your average potato snack… it’s the first to take the shape of a twist. And this new flavor is just the beginning! Ruffles and I have a lot of exciting things coming and I can’t wait to keep this momentum going.”

Signing A’ja as its newest Chip Deal athlete marks Ruffles’ first of many upcoming initiatives with the WNBA. This multi-year partnership cements the brand’s continued commitment and innovation within hoops culture.

“Through our Chip Deal signings, fans have been able to engage with their favorite NBA players in a whole new way, especially through their signature Ruffles flavors,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “Now, as the Official Chip of the WNBA, we’re proud to welcome our first-ever female athlete to our roster with a flavor of her own. A’ja embodies what it means to Own Your Ridges, so we’re owning our ridges too and elevating our product game as part of this partnership by bringing fans the first-of-its-kind Ruffles Ridge Twists.”

The product will be available in stores nationwide in the coming weeks and is currently available on snacks.com in 5.5oz bags for $5.59 and 1.75oz bags for $2.29.

Join the FirmBiz360 Newsletter

Share. Facebook LinkedIn Twitter Pinterest Email

ELSEWHERE ON FIRM BIZ:

Uber Eats Is Deleting “Ghost” Restaurants So Customers Don’t Get Scammed

MSE exec, BET co-founder Sheila Johnson to publish memoir

Mobile Sports Betting: Booming in Some States, Others Shy Away

Remote Work Is Declining in U.S., Says Labor Department

Twitter Source Code Leaked and Shared Online, Giving Hackers Access to User Data

Brandon Johnson’s Anti-Crime Plan Looks A LOT Like Lori Lightfoot’s

Currenty Trending

Brandon Johnson’s Anti-Crime Plan Looks A LOT Like Lori Lightfoot’s

Remote Work Is Declining in U.S., Says Labor Department

Has Mayor Vi Lyles flamed out in Charlotte?

MSE exec, BET co-founder Sheila Johnson to publish memoir

Spotify is revamping its podcaster tools, including Anchor, and is partnering with Patreon

NFL, RedBird Capital Announce New Venture to Deliver Sunday Ticket to Bars and Restaurants

Redesign|Rebuild|Reclaim
Redesign Rebuild Reclaim
Redesign Rebuild Reclaim
Listen OnApple PodcastsListen OniHeart RADIO
Michelle Pascal

Publicist/Event Coordinator Michelle Pascal (@themichellepascal) discusses her unconventional road to Public Relations, coordinating a fashion show outside on a Harlem block, and the keys to keeping clients happy as a Publicist. (Season 2, Episode 1)

Produced and Hosted by Chuck Holliday
Theme Music: “Looking Up” by Versa Jay Beats
Show Page: www.suite929.tv/podcasts/redesignrebuildreclaim/

Michelle Pascal
Episode play icon
Michelle Pascal
Episode Description
Episode play icon
Mo Brown Suga
Episode Description
Episode play icon
Kenya Thomas
Episode Description
Episode play icon
Jennifer Moxley
Episode Description
Episode play icon
Kerry Yanique Croft
Episode Description
Search Results placeholder

   
About Firm Biz  •  Contact Us  •  Privacy Policy  •  Corporate Website
© 2023 Firm Biz, a unit of Suite929 LLC

OUR PUBLISHING NETWORK:
Suite929tv   •   Lifestyle Republic   •   Tech We Like   •   G Style Magazine   •   The 9ine Podcast Network

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT